Email Campaigns
Even with the advent of seemingly innumerable social media outlets, email marketing remains a fundamental part of your required gear for remaining top-of-mind with your customers and for recruiting new clients. One-to-one outbound marketing affords you an opportunity to develop messages that are relevant and timely - and that can trigger desired actions, including click-through visits to your Web site. Proper planning and refined creative are proven differentiators that produce effective email campaigns with high conversion rates; let Frogman take the lead for you.
We can start by taking your existing contact list and segmenting it into audience groups unique to known interests, demographics and/or habits. Next we develop broadcast calendars that consider best practices for frequency and relevance, and that coincide with other scheduled events or marketing efforts. Crafting brand-appropriate messages and applying well-designed email graphics that have sensible file sizes ensure high delivery percentages and desirable open rates - but the click-through rate is king and Frogman provides all the metrics you'll need to ensure you're seeing results. We'll take time to compare your campaigns and evolve your communications based on the most favorable trends.
All of the Web sites we build can readily integrate with our email marketing tools. We deploy data capture tools that not only allow your contact list to proactively grow over time, but also automate key email communications so you can spend your time thinking about other things. Like the next immersive component to add to your interactive marketing toolbox.
